The scare quotes here are uncalled for: it is privacy-preserving. The approach allows measurement without disclosing who, specifically, did what with the ad.
The best objection to these proposals isn't privacy, it's that a browser vendor is lifting a finger for advertisers. I guess the fundamental question there is if we prefer to outright shut down online advertising, or give it the tools it needs to be less bad. Opinions differ, but all major browser vendors are in the latter category.
The best objection to these proposals isn't privacy, it's that a browser vendor is lifting a finger for advertisers. I guess the fundamental question there is if we prefer to outright shut down online advertising, or give it the tools it needs to be less bad. Opinions differ, but all major browser vendors are in the latter category.