TLDR: Americans are drinking less wine overall, especially on the low to mid market side, and small producers have been hit the hardest. People have been likely switching to things like hard seltzers and other alternatives. "Millennials are killing the wine industry" is more like "millennials are choosing less wine and higher end things when they do." Mid to high end market is doing find.
Sonoma is definitely slow right now, and Napa has less foot traffic.
Sonoma is definitely slow right now, and Napa has less foot traffic.