Prices in the US don't include sales tax (VAT). In the UK they do. Take the new iPad for example. $499, add 20% UK VAT ~$599 which at today's rate is ~£385.
The UK price for the same iPad is £399. Yes there is a discrepancy, but you're not being ripped off as much as you think you are.
The UK price for the same iPad is £399. Yes there is a discrepancy, but you're not being ripped off as much as you think you are.
Unless you buy an Apple TV, that is.