There really was a bit of an enterprise gold rush for these gTLDs in the late 00s.
They saw .google and .mcdonalds and thought "we should have our own one of those"..
And I guess after a while of paying the non-trivial gTLD fees to ICANN, companies eventually looked at the ROI and realized they actually didn't need their own one of those...
Funny how different brands in the same industries figured it out many years before others did.
They saw .google and .mcdonalds and thought "we should have our own one of those"..
And I guess after a while of paying the non-trivial gTLD fees to ICANN, companies eventually looked at the ROI and realized they actually didn't need their own one of those...
Funny how different brands in the same industries figured it out many years before others did.