Protobuf can typically be about 70-80% smaller than the equivalent JSON payloads. If you care about Network I/O costs (at a large scale), you'd probably want to realize a benefit in cost savings like that.
Additionally, I think people put a lot of trust into JSON parsers across ecosystems "just working", and I think that's something more people should look into (it's worse than you think): https://seriot.ch/projects/parsing_json.html
Additionally, I think people put a lot of trust into JSON parsers across ecosystems "just working", and I think that's something more people should look into (it's worse than you think): https://seriot.ch/projects/parsing_json.html