I think this is right. I don't have a car but I rent cars periodically and pick based on the UX more than the "tech" features. Most EVs are fast enough and have enough range that it doesn't really make a difference to the driving experience but the UX and all the screens do make a difference.
I like the Audi E-tron because I can mostly ignore or turn off the center screen and have everything important in front of me behind the wheel. The center screen on the Polestar 2 is a bit more pronounced but can be muted when switching to the music screen. Teslas and VW EVs have way to much happening in the center screen so I avoid those. It's sad to see Volvo go down the same path but a correction should be in order.
Anyways, all the tech is commoditised so you need something else to differentiate yourself. For me that's not a big center display to show how "tech forward" you are, as it ends up suggesting you're anything but.
I like the Audi E-tron because I can mostly ignore or turn off the center screen and have everything important in front of me behind the wheel. The center screen on the Polestar 2 is a bit more pronounced but can be muted when switching to the music screen. Teslas and VW EVs have way to much happening in the center screen so I avoid those. It's sad to see Volvo go down the same path but a correction should be in order.
Anyways, all the tech is commoditised so you need something else to differentiate yourself. For me that's not a big center display to show how "tech forward" you are, as it ends up suggesting you're anything but.