It reminds me of how Ford started and owned the market, then GM became dominant by offering different colors, models, and styles that would appeal to the market segment that wanted a car but not the model T.
Other companies like BMW are doing very well with electric models because they are focused on delivering the same "BMW experience" in electric models.
As far as I can tell the 3 and the Y are decent vehicles but no longer illicit the kind of emotion that excites a purchase. I don't get the cybertruck at all in terms of product/market fit. Seems like an "Edsel moment" to me.
Other companies like BMW are doing very well with electric models because they are focused on delivering the same "BMW experience" in electric models.
As far as I can tell the 3 and the Y are decent vehicles but no longer illicit the kind of emotion that excites a purchase. I don't get the cybertruck at all in terms of product/market fit. Seems like an "Edsel moment" to me.