For another example of the same behaviour, watch the development of Sports in European cable - Viaplay for example. Starting 2016 the headlines of the press has been "Viaplay chockhöjer priserna" ( Viaplay shockingly raise their prices )
They have now jacked up their prices to a level where customers are now not only leaving(1), but actively hating the company online(2 - see comments), as well as teaching friends about pirate IPTV alternatives. At the same time the management of Viaplay have raised their compensation levels to ridiculous levels. The company itself is suffering financially from all this, but management is richer and fatter than ever before(3).
1. https://teknikveckan.se/det-krisar-hos-viaplay-over-25-proce...
2. See comments - https://twitter.com/ViaplaySportSE/status/180153322166384670...
3. https://omni.se/sparkade-vdn-jobbade-fem-manader-far-18-milj...