Having a monopoly like this is like having a goose that that lays golden eggs. The right thing to do is nothing except to guard the goose and keep it happy and well fed.
But what Adobe has done is a series of aggressive egg laying hormonal supplements and force feeding. Yes, it might get them even more eggs for a bit, but it's also a big risk for killing the goose for not a whole lot more eggs, with the side effect of definitely making everyone angry with you.
But I think Adobe, and most companies, would inevitably make this decision. If you give a medium-sized public corporation a faucet that spews money at a constant rate forever and a button that has a 60% chance to double the money and a 40% chance to destroy the faucet, I suspect that most corporations would push that button at least once every few years.
But what Adobe has done is a series of aggressive egg laying hormonal supplements and force feeding. Yes, it might get them even more eggs for a bit, but it's also a big risk for killing the goose for not a whole lot more eggs, with the side effect of definitely making everyone angry with you.
But I think Adobe, and most companies, would inevitably make this decision. If you give a medium-sized public corporation a faucet that spews money at a constant rate forever and a button that has a 60% chance to double the money and a 40% chance to destroy the faucet, I suspect that most corporations would push that button at least once every few years.