Omg. I know this is mostly marketing speaking, but this is her reply when asked about AMD's reticence to software:
> Well, let me be clear, there’s no reticence at all. [...] I think we’ve always believed in the importance of the hardware-software linkage and really, the key thing about software is, we’re supposed to make it easy for customers to use all of the incredible capability that we’re putting in these chips, there is complete clarity on that.
I'm baffled how clueless these CEOs sometimes seem about their own product. Like, do you even realize that this the reason why Nvidia is mopping the floor with your stuff? Have you ever talked to a developer who had to work with your drivers and stack? If you don't start massively investing on that side, Nvidia will keep dominating despite their outrageous pricing. I really want AMD to succeed here, but with management like that I'm not surprised that they can't keep up. Props to the interviewer for not letting her off the hook on this one after she almost dodged it.
> Well, let me be clear, there’s no reticence at all. [...] I think we’ve always believed in the importance of the hardware-software linkage and really, the key thing about software is, we’re supposed to make it easy for customers to use all of the incredible capability that we’re putting in these chips, there is complete clarity on that.
I'm baffled how clueless these CEOs sometimes seem about their own product. Like, do you even realize that this the reason why Nvidia is mopping the floor with your stuff? Have you ever talked to a developer who had to work with your drivers and stack? If you don't start massively investing on that side, Nvidia will keep dominating despite their outrageous pricing. I really want AMD to succeed here, but with management like that I'm not surprised that they can't keep up. Props to the interviewer for not letting her off the hook on this one after she almost dodged it.