FOMO is a great strategy when you are trying to sell to customers who will buy your product exactly once and then move on. Examples: collector's editions of video games, sales ahead of gift-giving holidays, tourist traps in "I am here for the one and only time I will ever be here in my life" destinations, enterprise sales to Fortune 500 companies where the buyer will get promoted by the next sales cycle. You emotionally manipulate the buyer to make the sale, the buyer regrets buying it within a day or two, and it doesn't matter because they will never talk to you again anyway.
FOMO is a horrible strategy when you expect to develop a long-term relationship with your customers. Self-respecting people won't stand for it. They will either switch to a competitor out of spite, or blow aside your transparent sales tactic and keep pressuring you downward on price during negotiations.
FOMO is a horrible strategy when you expect to develop a long-term relationship with your customers. Self-respecting people won't stand for it. They will either switch to a competitor out of spite, or blow aside your transparent sales tactic and keep pressuring you downward on price during negotiations.