It's funny I posted the inverse of this. As a web publisher, I am fine with folks using my content to train their models because this training does not directly steal any traffic. It's the "train an AI by reading all the books in the world" analogy.
But what Perplexity is doing when they crawl my content in response to a user question is that they are decreasing the probability that this user would come to by content (via Google, for example). This is unacceptable. A tool that runs on-device (like Reader mode) is different because Perplexity is an aggregator service that will continue to solidify its position as a demand aggregator and I will never be able to get people directly on my content.
There are many benefits to having people visit your content on a property that you own. e.g., say you are a SaaS company and you have a bunch of Help docs. You can analyze traffic in this section of your website to get insights to improve your business: what are the top search queries from my users, this might indicate to me where they are struggling or what new features I could build. In a world where users ask Perplexity these Help questions about my SaaS, Perplexity may answer them and I would lose all the insights because I never get any traffic.
But what Perplexity is doing when they crawl my content in response to a user question is that they are decreasing the probability that this user would come to by content (via Google, for example). This is unacceptable. A tool that runs on-device (like Reader mode) is different because Perplexity is an aggregator service that will continue to solidify its position as a demand aggregator and I will never be able to get people directly on my content.
There are many benefits to having people visit your content on a property that you own. e.g., say you are a SaaS company and you have a bunch of Help docs. You can analyze traffic in this section of your website to get insights to improve your business: what are the top search queries from my users, this might indicate to me where they are struggling or what new features I could build. In a world where users ask Perplexity these Help questions about my SaaS, Perplexity may answer them and I would lose all the insights because I never get any traffic.