I remember sitting down with a Google engineer who told us that even though our ad code looked suspiciously like we had copied it from Google itself (we had) that one part of it would only work for Google on Google. That is, the wall between their sell side and buy side had special things no one else could use. This was ~10 years ago and it left us with such a sour taste.
Nothing like market dominance in an "open" market.
I remember sitting down with a Google engineer who told us that even though our ad code looked suspiciously like we had copied it from Google itself (we had) that one part of it would only work for Google on Google. That is, the wall between their sell side and buy side had special things no one else could use. This was ~10 years ago and it left us with such a sour taste.
Nothing like market dominance in an "open" market.