No one wants dark/cloud kitchens, and I don’t think anyone wants dark software either.
It’s extremely hard to do many things well. If a restaurant specializes in pizza, they’re going to get good at doing that — their employees will know the best way to cook them, their recipes will slowly evolve over time, etc. If a restaurant rarely cooks a pizza, none of that experience and refinement is there.
Not to mention, DoorDash doesn’t have any obvious health ratings visible for restaurants in NYC. I’ll happily order from somewhere I know, but not some unknown restaurant. And what’s to stop a poorly rated dark kitchen from closing shop and reopening the next day under new branding?
The whole model feels gross. It’s centered around profit and questionable tactics, rather than making a genuinely good product that people come back for.
It’s extremely hard to do many things well. If a restaurant specializes in pizza, they’re going to get good at doing that — their employees will know the best way to cook them, their recipes will slowly evolve over time, etc. If a restaurant rarely cooks a pizza, none of that experience and refinement is there.
Not to mention, DoorDash doesn’t have any obvious health ratings visible for restaurants in NYC. I’ll happily order from somewhere I know, but not some unknown restaurant. And what’s to stop a poorly rated dark kitchen from closing shop and reopening the next day under new branding?
The whole model feels gross. It’s centered around profit and questionable tactics, rather than making a genuinely good product that people come back for.