> Amid this news, a former Alexa colleague messaged me: “You’d think voice assistants would have been our forte at Alexa.”
I assume the goal of Alexa was never to be the top conversational system on the planet, it was to sell more stuff on Amazon. Apple's approach to making a friendly and helpful chat assistant helps keep people inside their ecosystem, but it's not clear how any skill beyond "Alexa, buy more soap" was going to contribute meaningfully to Alexa's success as a product from Amazon's perspective. I saw the part about them having a "how good at conversation is it" metric, but that cannot be the metric that leadership actually cared about, it was always going to be "how much stuff did we sell off Alexa". In other words, Amazon did not ever appear to be in the race to make the best voice assistant, and I'm not sure why they would want to be.
I assume the goal of Alexa was never to be the top conversational system on the planet, it was to sell more stuff on Amazon. Apple's approach to making a friendly and helpful chat assistant helps keep people inside their ecosystem, but it's not clear how any skill beyond "Alexa, buy more soap" was going to contribute meaningfully to Alexa's success as a product from Amazon's perspective. I saw the part about them having a "how good at conversation is it" metric, but that cannot be the metric that leadership actually cared about, it was always going to be "how much stuff did we sell off Alexa". In other words, Amazon did not ever appear to be in the race to make the best voice assistant, and I'm not sure why they would want to be.