Twitter/X: Confusing, throws away a good brand, associates the brand even more closely with Elon, and doesn't really do much to make it feel like a platform for more than tweets. Very bad.
Google/Alphabet: Causes financial reporting to mention Alphabet. Extremely minor annoyance, mostly nothingburger.
Facebook/Meta: Successfully ditched a bad brand and got a stylish name without much baggage to umbrella their projects and do new projects under. Doesn't seem overly associated with the metaverse. Actually very good rebrand.
Twitter/X: Confusing, throws away a good brand, associates the brand even more closely with Elon, and doesn't really do much to make it feel like a platform for more than tweets. Very bad.
Google/Alphabet: Causes financial reporting to mention Alphabet. Extremely minor annoyance, mostly nothingburger.
Facebook/Meta: Successfully ditched a bad brand and got a stylish name without much baggage to umbrella their projects and do new projects under. Doesn't seem overly associated with the metaverse. Actually very good rebrand.