I'm in the terminal side of this business. While this seems very interesting, and I'm sure some line will poke at it, it seems very academic. I'm curious if they actually partnered with a shipping line to come up with this.
On the terminal side, all I can say is that I am knee-deep in container optimizations right now and it's a damn nightmare. Every terminal does things extremely differently, even if the terminal is owned by the same company. Even the terminology is often different within a company. You optimize for one terminal, and you have to build 80% of it from scratch for the next terminal. Any solution is incredibly difficult to scale.
On the terminal side, all I can say is that I am knee-deep in container optimizations right now and it's a damn nightmare. Every terminal does things extremely differently, even if the terminal is owned by the same company. Even the terminology is often different within a company. You optimize for one terminal, and you have to build 80% of it from scratch for the next terminal. Any solution is incredibly difficult to scale.