I sometimes see certain memes related to some corporate content pick up a ton of traction online and can't help but wonder if they're organic or manufactured. Spreading subtle ads through memes is probably still an under-explored area of marketing and it bypasses modern ad-blocking techniques. The way I learned of Invincible was through a couple memes, which eventually lead me to research and watch the series.
To give a concrete example of another trend: a few years back there was this group trend on TikTok of going to the theater dressed up in a suit to watch some animated movie. You would only need to pay a couple of large accounts to engage in this trend, and then others will follow along because they want to fit in.
Another dimension through which content marketing will probably expand in the future is by creating media that encourages people to take sides and engage in discussions, like Giant Monkey vs Giant Reptile, who wins? This trend is very popular within the political landscape, but it could probably be twisted for fictional IPs as well.
To give a concrete example of another trend: a few years back there was this group trend on TikTok of going to the theater dressed up in a suit to watch some animated movie. You would only need to pay a couple of large accounts to engage in this trend, and then others will follow along because they want to fit in.
Another dimension through which content marketing will probably expand in the future is by creating media that encourages people to take sides and engage in discussions, like Giant Monkey vs Giant Reptile, who wins? This trend is very popular within the political landscape, but it could probably be twisted for fictional IPs as well.