"A/B testing is meant for strict experiments where focus is on statistical significance, whereas multi-armed bandit algorithms are meant for continuous optimization where focus is on maintaining higher average conversion rate."
Who cares about conversion rates, right? I'd much rather have statistical significance than more clicks on my buy button / signups for my site / etc.
Who cares about conversion rates, right? I'd much rather have statistical significance than more clicks on my buy button / signups for my site / etc.