It's 10k a month for them to set up a dedicated IP address pool so that they could BYOIP and buy their own IP addresses instead of getting the IP addresses in cloudflare's main IP address pool repeatedly banned or reputation harmed.
i.e. it's a $10k fee for maintaining the infrastructure for a quarantine around their services
i.e. it's a $10k fee for maintaining the infrastructure for a quarantine around their services