Comment by bjplink

My guess is that this was the crux of the breakup with 5by5. I have no idea what sponsors pay to be on 5by5 but I would be surprised if Gruber's cut of that was anywhere near $5,000 an episode.

EDIT: Just for the sake of comparison here are the ad rates on daringfireball.net: http://daringfireball.net/feeds/sponsors/