This isn't even about "happy users", though; it's about money.
Where does Google's ad revenue come from if users give up on waiting for their searches to complete before they're ever shown any revenue-generating sponsored links?
Actually, thinking about this more, I fundamentally don't understand Google's search experience strategy over the last 10 years. Even before AI answers, they were heuristic-ing answers into a little box that pushed sponsored ad placements below the fold. Why push sponsored results below the fold? How does Google make money from a search engine that just answers people's questions directly, rather than doing lead-gen for the rest of the Internet (with much of the Internet willing to pay for that)?
Where does Google's ad revenue come from if users give up on waiting for their searches to complete before they're ever shown any revenue-generating sponsored links?
Actually, thinking about this more, I fundamentally don't understand Google's search experience strategy over the last 10 years. Even before AI answers, they were heuristic-ing answers into a little box that pushed sponsored ad placements below the fold. Why push sponsored results below the fold? How does Google make money from a search engine that just answers people's questions directly, rather than doing lead-gen for the rest of the Internet (with much of the Internet willing to pay for that)?