Comment by burkaman

That would be illegal, and "the public" is much larger than just the customers of a particular company. This is beside the point though. The government asks "would the average person be willing to pay $x to lower their chance of death by y%". The corporate executive asks "would I be willing to pay >$0 to lower their chance of death by y%". "Some of you may die, but it's a sacrifice I am willing to make."