It might be inappropriate or disallowed to use the name of the institution in separate commercial promotion.
But mentioning Scandinavian seems savvy. If they hadn't said they were Scandinavian, I would've assumed the startup was totally full of poo, because many of the signs thus far look like stereotypical US techbro sociopathy. If I had that reaction as a US techbro myself, then presumably some Europeans they might be speaking to (as prospective investors, hires, or users) would also have that reaction.
But mentioning Scandinavian seems savvy. If they hadn't said they were Scandinavian, I would've assumed the startup was totally full of poo, because many of the signs thus far look like stereotypical US techbro sociopathy. If I had that reaction as a US techbro myself, then presumably some Europeans they might be speaking to (as prospective investors, hires, or users) would also have that reaction.