Since Apple apologized for the ad, it seems they, too, agree that it wasn't a good ad.
They wouldn't apologize for something if there were nothing wrong with it.
Personally, it was too real. It was CGI, sure. But that hydraulic press crushed (destroyed) the tools humans use to create every handmade thing we consider beautiful.
Apple absolutely intended to convey the meaning that Apple an iPad can replace a piano or a trumpet or paint.
They wouldn't apologize for something if there were nothing wrong with it.
Personally, it was too real. It was CGI, sure. But that hydraulic press crushed (destroyed) the tools humans use to create every handmade thing we consider beautiful.
Apple absolutely intended to convey the meaning that Apple an iPad can replace a piano or a trumpet or paint.