Comment by skywhopper

No one is actually upset about any specific objects that were destroyed in the making of this ad. This sort of advertising is all about eliciting emotions and shaping a message--a vibe--about a particular product. This ad triggered visceral feelings related to the emotional connection a lot of people--even skeptical agnostic materialists!--have with the tools, instruments, and products of creativity and art. And based on the reaction, the ad clearly elicited a lot of negative emotions and a negative vibe in what is presumably the iPad Pro's target audience. Thus, I'd say that even from your ultra-rationalist point of view, it's a bad ad.