There definitely is such a thing as bad publicity, I wish people would stop using that phrase to make dumb things sound smart. Of all the companies out there, Apple definitely doesn’t want to trade on negative sentiment, it clashes with their overall brand strategy. In particular this iPad Pro launch is riskier than normal, given that it has brand new screen tech and is the thinnest device they’ve ever made, and it’s possible they pulled this commercial to avoid creating associations between this iPad and the act of “crushing” things.
Furthermore I doubt that anyone on HN (except like 2 people who will definitely reply to this comment) who didn’t know about the new iPad Pro before this commericial learned about it from this post.
Furthermore I doubt that anyone on HN (except like 2 people who will definitely reply to this comment) who didn’t know about the new iPad Pro before this commericial learned about it from this post.