Comment by mc32

Apple is too skittish.

There’s no reason to apologize. It’s taking the ‘crushing carbon into diamonds metaphor’ and using it for their product.

In the beginning it looks over the top, ‘ultra violent’, but then it becomes a metaphor for how they view their product.

Now, sure, it’s preposterous to think that this diamond of a thing can be as good as all the real objects it replaces, but that’s advertising.