Aside from the destruction of low-tech artistic tools triggering non-tech people aspect, tonally the ad was also overly edgy, which is off-brand for Apple. As noted elsewhere, it felt like a video game commercial from the '90s: gratuitous in its attention-seeking.
https://twitter.com/cuniiform/status/1788013085392859171
And it's actually already been done before, by Nintendo:
https://twitter.com/rsnous/status/1788047377556791321
https://www.youtube.com/watch?v=qzAo9HzOgtQ