They’re tools. This attempt to treat them as luxury goods doesn’t hold with those. It’s entirely common for even people who want to do some home repair—let alone professionals—but aren’t clueless about DIY to spend 2x the cheapest option, because they know the cheapest one is actually worth $0. More will advocate spending way more than 2x, as long as you’re 100% sure you’re going to use it a lot (like, say, a phone or laptop, even for a lot of non-computer-geeks). This is true even if they’re just buying a simple lowish-power impact driver, nothing fancy, not the most powerful one, not the one with the most features. Still, they’ll often not go for the cheapest one, because those are generally not even fit for their intended purpose.
[edit] I mean sure there are people who just want the Apple logo, I’m not saying there are zero of those, but they’re also excellent, reliable tools (by the standards of computers—so, still bad) and a good chunk of their buyers are there for that. Even the ones who only have a phone.
[edit] I mean sure there are people who just want the Apple logo, I’m not saying there are zero of those, but they’re also excellent, reliable tools (by the standards of computers—so, still bad) and a good chunk of their buyers are there for that. Even the ones who only have a phone.