> I’m baffled that so many people who sell coffee for a living, think they know a lot about it, and act like coffee snobs, don’t seem to understand what cold brew even is.
Light roasts came (back?) into style among coffee snobs a few years ago because it highlights the difference between different sources/regions/whatever. Ever since then, the former best coffee shop in my town has been exclusively producing sour, vegetal, under-extracted brews. The justified reaction to Charbucks among coffee snobs has produced an objectively worse cup of coffee.
Light roasts came (back?) into style among coffee snobs a few years ago because it highlights the difference between different sources/regions/whatever. Ever since then, the former best coffee shop in my town has been exclusively producing sour, vegetal, under-extracted brews. The justified reaction to Charbucks among coffee snobs has produced an objectively worse cup of coffee.