Voicing your disagreement with a company (whatever the reason) is necessary to get things to change.
Perhaps doing so will stop future decisions that hurt consumers and by consequence the developers, publishers etc.
I don't think it's too much to say they brought this on themselves by their actions and the backlash will cause them to think twice about doing the same in future.
By doing nothing? The consumer.
Voicing your disagreement with a company (whatever the reason) is necessary to get things to change.
Perhaps doing so will stop future decisions that hurt consumers and by consequence the developers, publishers etc.
I don't think it's too much to say they brought this on themselves by their actions and the backlash will cause them to think twice about doing the same in future.