At a guess, probably because it matches or at least is in the same order of magnitude encode speed as JPEG XL? It starts to feel like bait and switch if we say "look what we can do with >1000x slower encode", without noting that JPEG XL can also do a bit better with more encode time, and yet practical encoders, especially HW, use much higher speed settings.
Note: the 20-35% is BDrate, which in this context likely(?) involves some form of PSNR, which has almost nothing to do with human perception and IMO should not be used to guide such decisions.
Note: the 20-35% is BDrate, which in this context likely(?) involves some form of PSNR, which has almost nothing to do with human perception and IMO should not be used to guide such decisions.