It is surprising it took this long. Microsoft Studios games are like this. At least it doesn’t involve another launcher.
At one time I was involved in the EA Origin effort, which had many strands but the huge one was essentially some identity fusion nightmare. It is the dream of every games marketer to have a single account that follows individuals around across platforms and devices. As the market competition gets worse and the pressure to extract meaningful profits goes up I would expect a lot more moves like this from everyone.
At one time I was involved in the EA Origin effort, which had many strands but the huge one was essentially some identity fusion nightmare. It is the dream of every games marketer to have a single account that follows individuals around across platforms and devices. As the market competition gets worse and the pressure to extract meaningful profits goes up I would expect a lot more moves like this from everyone.