Cost to AOL was approximately nothing. AOL will spend more on worker time reading and joking about this article than they did on the cereal and ramen he ate. It's a rounding error.
The benefit to AOL is that they got a ton of good press for supporting young hackers. This is the first I've heard of the Imagine K 12 incubator, and I'm glad somebody's tackling this. AOL was smart to laugh it off in the press; this is the first positive thought I've had about them this decade.
The benefit to AOL is that they got a ton of good press for supporting young hackers. This is the first I've heard of the Imagine K 12 incubator, and I'm glad somebody's tackling this. AOL was smart to laugh it off in the press; this is the first positive thought I've had about them this decade.