It's hard to keep track of the convo on Twitter so I'll comment here.
I think there's something wrong with the data.
The full chart shows a sudden drop of about 9% market share for Google from March going into April 2024. Meanwhile there are significant gains for Bing and Yahoo.
statcounter says they track referrals from search engines (vs. queries directly on the search engine). This suggests to me that there was some change that stopped tracking a significant number of Google referrals, though I don't know enough to know why.
On AI: they do not count moments when a chatbot response references a page, only if you click into the page itself. I think the reactions about ChatGPT/Perplexity eating Google are not entirely correct, considering this + the magnitude of the drop.
It's hard to keep track of the convo on Twitter so I'll comment here.
I think there's something wrong with the data.
The full chart shows a sudden drop of about 9% market share for Google from March going into April 2024. Meanwhile there are significant gains for Bing and Yahoo.
statcounter says they track referrals from search engines (vs. queries directly on the search engine). This suggests to me that there was some change that stopped tracking a significant number of Google referrals, though I don't know enough to know why.
On AI: they do not count moments when a chatbot response references a page, only if you click into the page itself. I think the reactions about ChatGPT/Perplexity eating Google are not entirely correct, considering this + the magnitude of the drop.