At some point the allure of premium branding just wears off if the thing you’re selling is now on every corner, I suppose?
Just my speculation but what 20 years was considered a „specialty coffee” now has nothing on the actual barista-run specialty places. And people learned how their coffee can actually taste like.
Not to mention the effect advocates like James Hoffmann must have had on people’s general awareness.
Just my speculation but what 20 years was considered a „specialty coffee” now has nothing on the actual barista-run specialty places. And people learned how their coffee can actually taste like.
Not to mention the effect advocates like James Hoffmann must have had on people’s general awareness.