While I don't disagree that Apple's technical skill isn't best of breed, where Apple has shined - both now and in the past - is their ruthless determination and focus on UX and HCI. Apple goes further than any company on the planet to make technology devices (computers, laptops, music players, tablets, etc) that delight their users and just work and make them happier and more productive.
Apple doesn't have "cheesy blah inside" stickers because that doesn't delight users and make the product better to use. They're stupid. Apple also doesn't chase fads because fads are just that, "a fad" and rarely do fads have long lasting staying power like a good product should.
Apple doesn't have "cheesy blah inside" stickers because that doesn't delight users and make the product better to use. They're stupid. Apple also doesn't chase fads because fads are just that, "a fad" and rarely do fads have long lasting staying power like a good product should.