Apple's real innovation is in supply management (well that and iTunes)
Anyone can make a thin smooth aluminium laptop. Being in the position of making the premium priced top of the range product, while paying far less for your components than your big box competitors and having such a stranglehold hold on supplies of those components that you can keep competitors out is amazing.
It's as if Audi not only made great cars - but also had all the worlds supply of tires and engines and was paying half as much as chevy for them!
Anyone can make a thin smooth aluminium laptop. Being in the position of making the premium priced top of the range product, while paying far less for your components than your big box competitors and having such a stranglehold hold on supplies of those components that you can keep competitors out is amazing.
It's as if Audi not only made great cars - but also had all the worlds supply of tires and engines and was paying half as much as chevy for them!