I'm being a bit contrary, but: it sounds like 80% of your traffic was coming, for free, from Google. Is the claim here that if you killed SEO, some more equitable, consistent method of content propagation would spring up to take it's place? Because I have a feeling people - especially young people - are abandoning Google, but for more opaque, less equitable algos (like Tiktok).
Tl;dr Google is imperfect but for a while it was helping people find your site. I worry there are darker paths in our future.
Tl;dr Google is imperfect but for a while it was helping people find your site. I worry there are darker paths in our future.