A quarter of Apple’s revenue is from Europe. (This number includes the UK and a few other smaller non-EU markets, but it’s close enough for comparison purposes.)
I don’t see what would be “short-term” about pulling out of this market entirely. If they lost 25% of their revenue, they’d have to increase revenue in other markets by 33% to make up for it. Where is that going to come from?
I don’t see what would be “short-term” about pulling out of this market entirely. If they lost 25% of their revenue, they’d have to increase revenue in other markets by 33% to make up for it. Where is that going to come from?