Why would that be hard? Once you're fluent in it development in Pharo is very, very fast, you can build a GUI application while a prospect or customer is watching and supplying inputs about what they need.
Many companies that buy software don't care about programming languages, they care about functionality and price. With Pharo you can show them immediately what the application could look like and how their processes could be implemented. Fast development means you can sell at a lower price and reach customers that can't afford more 'classic enterprise'. You can also reach customers that do work in quickly changing regulatory environments, like insurance.
When you've banged out the frontend and some logic you return to your office and
figure out things like database schema.
Pharo is specifically designed for commercial and industrial applications and not as a research environment. Partnering with private capital has been one source of funding for the project.
Many companies that buy software don't care about programming languages, they care about functionality and price. With Pharo you can show them immediately what the application could look like and how their processes could be implemented. Fast development means you can sell at a lower price and reach customers that can't afford more 'classic enterprise'. You can also reach customers that do work in quickly changing regulatory environments, like insurance.
When you've banged out the frontend and some logic you return to your office and figure out things like database schema.
Pharo is specifically designed for commercial and industrial applications and not as a research environment. Partnering with private capital has been one source of funding for the project.