Ultimately advertisers want a return on their spend and it's a closely watched metric for marketers. Them continuing to spend is indicative that there's growing value in ads, ie bots/ai agents cannot be the reason for their growth.
You could argue fb and particularly twitter are incentivized to include it in their DAU counts but market cares more for revenue for large companies.
You could argue fb and particularly twitter are incentivized to include it in their DAU counts but market cares more for revenue for large companies.