If it was me (and it isn't, so grain of salt) I'd bump the stuff about arbitrator qualifications to the top of the site, or maybe even include it in the value proposition: I like the idea of selling binding arbitration as an "Internet small claims court", but you might also consider some kind of spin on "Internet access to legal and ADR professionals".
Also: wow would I kill the Bitcoin stuff. Topple pillars of western capitalism one at a time. :)
Also: wow would I kill the Bitcoin stuff. Topple pillars of western capitalism one at a time. :)