The low end of the market is taken - but (from an outsider perspective) the high end appears free.
The people who want to buy a Honda aren't the same people who want to buy an Acura, even though it's (essentially) the same parts.
Let's say that, tomorrow, Gucci or Dolce and Gabanna (or however you spell that) want to make a VR headset (why? who knows?). They don't have the tech acumen to compete with Facebook on experience, but they have the brand to compete on "people who want to be seen in Gucci."
Is there a market for that? I don't know. But this opens Facebook up to the possibility of making that deal.
The people who want to buy a Honda aren't the same people who want to buy an Acura, even though it's (essentially) the same parts.
Let's say that, tomorrow, Gucci or Dolce and Gabanna (or however you spell that) want to make a VR headset (why? who knows?). They don't have the tech acumen to compete with Facebook on experience, but they have the brand to compete on "people who want to be seen in Gucci."
Is there a market for that? I don't know. But this opens Facebook up to the possibility of making that deal.