To me this is the most egregious opinion that came out of GDPR (I've seen in argued in other GDPR threads). That a company is required to provide a service even at a loss.
A company should have every right to deny service. Untargeted advertising pays 90+% less than targeted advertising. If they lose money by serving a user content because they denied targeted advertising, they should be able to deny them service or have them pay up. They're just legislating into law the Meta (and others) have to provide a service at a loss for a growing number of users.
A company should have every right to deny service. Untargeted advertising pays 90+% less than targeted advertising. If they lose money by serving a user content because they denied targeted advertising, they should be able to deny them service or have them pay up. They're just legislating into law the Meta (and others) have to provide a service at a loss for a growing number of users.