Obviously coming from Sequoia there won't be an bootstrapped approach, but I'd love to see one for that.
For bootstrappers, the approach I've heard of is simply just nicheing down to find a segment of the market that is big enough to support you, but small enough to not be worth it to bigger players.
For bootstrappers, the approach I've heard of is simply just nicheing down to find a segment of the market that is big enough to support you, but small enough to not be worth it to bigger players.