This could work for luxury goods if the products and the associated marketing reflects it.
It has to be on the label - “brought you by a sailboat across the Atlantic”.
I could imagine someone paying a large markup for it just like they pay for fancy wine or jewelry. As long as everyone involved in the business understands it and doesn’t drink their own kool-aid, which often happens.
It has to be on the label - “brought you by a sailboat across the Atlantic”.
I could imagine someone paying a large markup for it just like they pay for fancy wine or jewelry. As long as everyone involved in the business understands it and doesn’t drink their own kool-aid, which often happens.