Comment by barbariangrunge

You need wins to feel good. Or, projects with finish lines. But many projects go on year after year with no finish lines, ever, unless you or the company runs out of juice, or you move to a different company to do the same thing. In web dev, launch day is the closest you get, but it’s not a real finish line. Hitting kpi targets sort of counts, but it’s not psychologically satisfying like finishing a table or a piece of pottery or harvesting a crop and selling it or serving it for dinner.