> He also wants to make X into an "everything" app where you'll do shopping, calls, chat with friends, send payments, etc. And if that was pulled off successfully it doesn't seem like the craziest thing to distance from the Twitter brand which has long been associated as an app primarily for news and shitposting? But he has a long way to go to get people to think of it as anything other than what it was before. Everyone on the platform is still calling it Twitter and refers to posts as tweets.
I feel like the way to go there would have been closer to the Meta/Facebook brand hierarchy.
X is the platform / super app and Twitter is the first app within X. Twitter accounts become X accounts but you still use them to Tweet on Twitter.
The destruction of the Twitter branding seems more out of spite than business development goals. Really the whole follow through of the Twitter purchase reeks of spite and destruction rather than building something new of value.
But I'm not a successful billionaire so I'm probably wrong.
I feel like the way to go there would have been closer to the Meta/Facebook brand hierarchy.
X is the platform / super app and Twitter is the first app within X. Twitter accounts become X accounts but you still use them to Tweet on Twitter.
The destruction of the Twitter branding seems more out of spite than business development goals. Really the whole follow through of the Twitter purchase reeks of spite and destruction rather than building something new of value.
But I'm not a successful billionaire so I'm probably wrong.